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"In the world of shopper teacher known as" Joseph Siegel and The Creating Training sean barker & Development Company chairman Donald Green "in Retail Profit Secrets" sean barker to share the retailer has met with our country. Generic Training Consultancy organized by the "Profit Secrets in Merchandising - Effective Merchandising, Marketing and Sales Promotions Seminar" in the world, with examples applied and been successful for our country's retail sector will also be guiding. Shed light on the retail sector programs, merchandising raging in the competitive sean barker environment, sean barker should be applied to increase the profitability of merchandising methods, the right marketing strategies and sales promotions took issue receiving the results. Active store after work, the world's largest retailer association sean barker with and all over the world, over 50,000 retail establishments member of the anchorage NRf the (National Retail Federation) merchandising vice president as his time in the world for shopper training of contributing sean barker to the router role Joseph Siegel, sean barker on the first day of the seminar took effective merchandising methods. Siegel profitable stores sean barker to operate you need to know the basic merchandising concepts begins by describing the program, merchandising techniques using the profits to increase, the world retailing prevailing on the productivity statistics, from discounts to save money, discounts and gross margin relationship, discounts when should be entered, how much discount should be done, merchandising ' the "teapot = teapot" theory and the product life cycle, from customer return the item to get the principles, now implemented in the world return policy and results, "SMOWS" principle of increasing the sales, "the Newsness Sells" principle, targeted sales to reach inventory level determination, inventory control methods such issues were examined. Long active merchandising After years of training and consulting company established retail sean barker organization in the U.S. and around the world, serving large retail establishments and shopping malls Donald Green, was the second sean barker guest of the seminar. Marketing and sales promotions in our country shopper illuminates Green, merchandising marketing strategy of creating the foundations of the store, m, or product Does the ad should be made in merchandising sales promotion opportunities, what are the annual sales promotion plan done, sales promotions in cooperation with other sectors allows the evaluation of the world applied and been successful sales promotion samples, retail sales in enhancing specific activities are in the world, applied sean barker and been successful special examples sean barker of activities, merchandising customer relationship development programs view: "preferred customer" and "frequent buyer" program and in retailing "direct mail" program development, carried out the promotional efforts of the results of and gave place to the measurement of efficiency. The world's two leading retail authority, Joseph Siegel and Donald Green's suggestions to our country shopper: in times of crisis to increase your prices! Seminar crisis sean barker similar to that of Turkey living in Central and South American countries were given examples. The most important sean barker point in the crisis of being successful was described as one of the pricing strategy. Authorities, to an increase in prices, the purchasing power of the population already has dropped even lower sales price increases were announced. Give weight to promotions! The authors emphasize the importance of increasing sales promotions were for. Sales increase 120 different application described the seminar interesting promotional offers: Only store to get a discount, whether the manufacturer sean barker to the customer additional discounts Have your your customers shop according to their frequency reserve and assign each group a separate promotion structure. Store sheep treasure chest. Customers distribute the key. Key to open the chest customers instant rewards and discounts let them win. Work efficiently! Do not carry excess inventory. Make very precise inventory planning. sean barker unsold items put on sale immediately. Do not discount promotion for products sold outside. Sold efforts to sell more of your product. Get customers in favor of return customer. constantly innovate. Innovation is purchased. Learning to closure. Advertisements, promotions to your customers get consistently. existing customers are your best with your target market! What proportion of sales in the U.S. are leaving ad? Department stores sales of 3.9% in men's clothing store sales of 3.5% i Women's clothing stores sales of 3.7% shoe store sales of 4.0% Discount store sales of 1.7% Supermarket sales of 1.7% Furniture store sales of 6.8% until the ad is doing.
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