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Point of Purchase (POP) Display, also known by the name of Point of Sales (POS) Display is one form of effective promotion strategies to increase product sales. According to the study, nearly 66% of consumers decide bakery displays to buy something when it is inside the store. Of the percentage, half an unplanned purchase or known as impulse bakery displays buying.
POS literally means 'point of sale', where the sale of a product occurs. POS Display is a form of sales promotion bakery displays that is commonly found in or near the checkout area or other strategic areas in a store or shopping center. Therefore POS display instrumental increase impulse buying can boost sales.
When you take a walk to Carrefour bakery displays or Hypermart, for example, you can see an interesting display, usually with promotional posters, which were placed in front of the main shelves (commonly called a gondola) in each product category. bakery displays Gondola End Display is generally large with a height that is almost equal to the gondola. This display can blend or separately with the main rack, but the difference this type of display is equipped with brand logos and posters promotional products so eye-catching in the eyes of potential customers. Gondola End Display is very effective because it is located in a strategic area and is easily visible from a considerable distance viewing.
You also must often see displays that stand alone in the middle of the shopping center. Floor Standing / Stand Alone Display usually placed in a large area and near the payment counter, and generally comes with the brand logo of the product that is easily recognizable by consumers. Another bakery displays advantage of this display apart easily refilled, and consumers with easy access to products from all four sides.
One of the marketing strategies bakery displays that are effective in improving impulse buying is to put the counter bakery displays display. Display of this type are found in the checkout area, so that consumers are definitely going to see it while waiting in line to make a payment. Counter Display can be placed on top of the counter, or next to a checkout area, and usually contains small-sized products are easily sold. You would often see the display of small sized products such as candy or a battery that commonly exist in the checkout area, is not it?
Various materials may be preferred in the manufacture of POS Display, including wood, MDF, acrylic, until the cardboard. The combination of various bakery displays techniques including laser cutting, digital printing, to print on materials commonly applied to create a display that is attractive in the eyes of consumers. You can consult with Gusto team to realize the designs eye-catching display. Our team will be happy to assist you. Sources: https://www.boundless.com/marketing/personal-selling-sales-promotion/consumer-sales-promotion-methods/point-of-purchase-promotions/ http://www.indiapackagingshow.com/FCBM.pdf http://gocreates.com/gallery/gallery3_counter/index.html http://www.investopedia.com/terms/p/pointofpurchase1.asp http://www .advancedsource.com/pop-displays/cosmetics-displays/pantene5.ph p
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